When it comes to the start of the financial year and the annual intake of fresh graduates, around town can be seen many a fresh-faced youth in a ?freshers suit?, as they are called in Japan. Thus, this recent report by japan.internet.com regarding a survey from goo Research into purchasing suits decided to focus on the fresher suit.
Demographics
Between the 12th and 14th of March 2013 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.5% in their twenties, 21.6% in their thirties, 17.2% in their forties, 14.8% in their fifties, and 17.3% aged sixty or older.
Rather than a pie chart today, here?s two television advertisements for a suits store. Which do you prefer?
Research results
Read more on: fresher,goo research,suitQ1: Will you or anyone in your family enter the workforce this spring? (Sample size=1,083)
Q1SQ1: Do you or anyone in your family who enters the workforce this spring plan to buy a fresher suit? (Sample size=96)
Plan to buy (to SQ2) 43.8% Don?t plan to buy 43.8% Don?t know 12.5% Q1SQ2: Where do you or anyone in your family plan to buy a fresher suit? (Sample size=96)
Suit speciality store 78.6% Department store 28.6% Supermarket 16.7% Brand store 9.5% Select shop 7.1% Online shop 7.1% Casual clothes store 4.8% Other 0.0%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/Qn7xxVwXqug/
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